For Immediate Release
Dana Pluss
Scream Agency
303-893-8608 x204
dana[at]screamagency.com

Louisville, CO, October 20, 2006 — Sierra Designs, a leader in developing innovative outdoor products and gear; including apparel, tents, and sleeping bags for ‘people in the know’, this week announced it has hired Andrew Russell Sales to represent the southwest territory of the US, effective October 23rd. From the press piece: “Andy and his team pride themselves in building customer relationships and surging aheard with customer service and thorough training. They will be a valuable addition to the Sierra Designs organization…”

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OK we’re ready to blog another GravityFed Network classic story. Ever heard of The Angry Little Man of the Wasatch? HaHa.. Not even sure what Alex is up to these days, but he’s a legendary Little Cottonwood Canyon ripper (and drummer!).

Just one of many stories submitted by the ski bums of the Wasatch mountains of Utah, this story is Alex’s excellent account of a day in the Backcountry with good friends and damn good adventure.. “…it was starting to get late now and we were all very tired, but nobody was whining and, more importantly, nobody was loosing his cool.”

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You may have seen this site before. It’s been around for a long time. In fact, it was probably one of the web’s first outdoor-specific directories, launched in 1999. It’s part of the GravityFed Network of sites. The same guys that built GravityDex, have recently been giving a lot of love to the new OGE (Outdoor Gear Engine Dot Com) search/comparison engine. We’re all about the gear.

So basically, just wanted to bring this outdoor directory some attention. It deserves it. Although the look and feel of the site hasn’t changed in ages (it’s very out of date- no fancy CSS or web 2.0 design here!) it consistently receives un-solicited listings to the tune of at least a dozen a week! Pretty cool. Check in on it now, and then in a few weeks again…cuz ‘The Dex’ is getting a face lift!

It’s that time of year again. Ski shops and, in the case, manufacturers are ramping up for the winter sports season by offering killer deals on all kinds of gear, plus public forums for swaps. I’ve found some incredible gear deals over the years at ski swaps. Here are the details on BD’s coming event:

SALE: Fri-Sun, Oct 20-22

• Save on all Black Diamon ice and climbing gear
• Pre-season savings on all tele, AT and backcountry ski gear
• new fall clothing and outerwear marked down (special prices are good during this sale only)

SWAP: Sat, Oct 21 (8am-noon Black Diamond parking lot - 2092 East 3900 South SLC, Utah - BD phone 801-278-0233)

• Bring your old gear to sell, find new (well new to you) gear you need
• No dealers please

More info available at the Black Diamond website.

Killer promo from Shoes.com for Oct/Nov. I know shoes.com isn’t an outdoor gear store, but we use them in OGE because they offer a massive selection of hiking shoes, trail shoes, skate shoes and YOUNAMEIT shoes. Here is the promo:

For October and the beginning of November, here is a coupon for your use.

Code: OCT12OFF

12% off $100 or more
Valid 10/16/06 to 11/10/06

Not valid on sale items

Some brands excluded: Allen-Edmonds, Bragano, BRUNOMAGLI, Cole Haan, Donald J Pliner, K-Swiss, Kenneth Cole, Lucchese, MERRELL, Royal Elastics and Ugg

Are you a SAC addict yet? A lot of us have been from time to time. I even bought three headlamps once which made three great holiday gifts. They were 7 smackers each. Delivered to my door for 28 smackers…the cost of one of those headlamps retail.

I am sure you’ve heard of SAC. It’s likely the best deal of the day site on the web for outdoor gear. Owned and operated by Backcountry.com. Well they have a brand spankin’ new SteepandCheap.com site. Real nice lookin’.. And I think it’s also ‘bottomless’ now as well. Which means that once a product runs out a stock a new one gets placed into the mix.

While other online gear stores have DOTD features, SAC seems to offer the lowest discount consistantly. As far as quality product, well it often seems that the higher the mark down the less popular the program…but not always.

Over and out.

You’ve probably heard the name Julian Carr mentioned in the freeski press over the last few ski seasons. He’s been gettin’ a lot of mention for his huge cliff drops. Not unlike Jamie Pierre’s skiing, these stunts come with widespread criticism. Take a look at this self-narrated YouTube clip from Julian. Calculated or crazy? Whatever your opinion, he’s pullin’ it off and he’s probably made himself a living / career as the latest ski-lebrity in the process.

Click Here to View Clip

Here are some killer offers from Mountains Plus. These are exclusive web offers and coupons that will be valid through November 15th. Gear up now for the winter powder season. As I type this from Utah, it’s snowing right outside the window with big, fat flakes!

Click the banner and then use coupon code(s) in checkout to redeem. Coupon offers with codes are highlighted in the bullet list below:

• 10% OFF ANY PRODUCT – ENTIRE SITE, Coupon Code: SW1006
• 15% Off Any GARMIN GPS, Coupon Code: GPS1006
• 20% Off National Geographic TOPO Software, Coupon Code: NG1006
• 20% Off Any BOB Jogging Stroller, Coupon Code: BJ0906
• $30 Rebate on Yakima Skybox or Blacktop Series Cargo Boxes, Coupon Code: 300906
• $50 Rebate on Yakima Skybox PRO or Platinum Pro Cargo Boxes, Coupon Code: 500906

Man AvantLink is on fire attracting some of the most progressive online merchants in the outdoor gear and apparel category. These are stores that attract and retain very loyal customers with dedicated gear and equipment needs. We just saw this press release about the new Affiliate program at Proboardshop.com, and we’re all over it! What do ya’ll think of this store? The site is new but they have been serving the board market since 1982…and the people are as legit as they get!

This is a specialty snowboard, skate and wakeboard online retailer that we’ll be featuring in depth in the search engine and in comparisons for companies like Burton and Ride. Share what you know about this new company because we’re getting them in OutdoorGearEngine.com!

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OK, we already mentioned this news here. However we think it’s important to mention it again! This new program is alive and kickin’. ANYONE who owns an outdoor-themed site with traffic and search engine reach should integrate some links through the Moosejaw.com Affiliate program. We have yet to see a program convert like they do. Apparently they have some kind of spell on customers, and also a community profile on a very popular site. Great group of people!

There was a syndicated press release about this new outdoor affiliate program on PRWeb.com just a couple of days ago.

The actual article was dugg, too: “Moosejaw Madness web store has launched a new Affiliate program with AvantLink. That’s right…If you have outdoor oriented web content you want to make use of and monetize, adding Moosejaw to the mix through RSS feeds or banners from AvantLink will earn you some cashola.” DO-It

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