Archive for April, 2010

Published by Jesse on 09 Apr 2010

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Published by Jesse on 09 Apr 2010

La Sportiva’s GIVING GREENBACK$ Campaign

For Immediate Release
John L. DiCuollo
Backbone Media, LLC
jld@backbonemedia.net
970.963.4873

Boulder, CO, April 8, 2010 – La Sportiva N.A., makers of technical climbing, mountaineering, mountain running and hiking footwear, announced the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the country. For each pair of La Sportiva Hiking, Mountain Running and Approach shoes sold at participating Greenback$ dealers, La Sportiva will donate a $1 to one of three charitable organizations: the Carbonfund.org, the Conservation Alliance and Global Water.

“The success of last year’s inaugural Greenback$ campaign is best supported through our new partners for this year, growing Greenback$ retailers nearly 50% for 2010.” Laura Fryer, La Sportiva’s Marketing Manager, continues ‘We designed Greenback$ to be a turn key initiative, helping retailers stand out from their competition, grow their business and spur their consumer base to play a part in positive change, one dollar at a time.”

As an added incentive for the program, La Sportiva will be presenting awards in August to the shop and shop employee who donates the most dollars through the sale of La Sportiva Hiking, Mountain Running and Approach shoes.

Read full press release…