For Immediate Release
Ryan Hayter, 206-633-7990, ryan@hayterpr.com

Seattle WA, October 4, 2007 — Atlas Snow-Shoe Company, the technology leader in snowshoes, announces that its Pinnacle 12 Series en’s snowshoe recently won Outside Magazine’s renown & prestigious Gear of the Year award.

These awards are featured in this year’s first ever Winter edition of the Outside Buyer’s Guide (available on newsstands October 2). Selecting only eight products for Gear of the Year from a tested field of over 300 jackets, backpacks, skis, snowboards, snowshoes and much more, Outside’s accolades confirm the Atlas 12 Series snowshoes place with the best winter gear available this year.

“We’re thrilled to see the 12 Series snowshoe chosen by Outside as gear of the year,” says Charles Lozner, brand director for Atlas. “Atlas is dedicated to providing the most technically-advanced and high-performance snowshoes out there, and the recognition by Outside confirms our success. Our snowshoes offer superior comfort, ease of use, and ultimate performance,” he adds.

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