Archive for the 'Industry News' Category

Published by Jesse on 28 Jun 2010

REI to Outfit Outdoor Enthusiasts with New Store

For Immediate Release

Bethany Nielson
REI Public Affairs

Seattle, WA, Jun 22, 2010 – REI (Recreational Equipment, Inc.), a retail co-op providing quality outdoor gear and apparel, announced plans to open a new store at Columbia Crossing in Columbia, Maryland later this year.

The 24,000 square-foot store will equip customers and members with gear and apparel from the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including the award-winning REI brand. The new store will feature a bike shop for quick assemblies or repairs, a gear rental department to explore new activities, and a community space for the co-op and its non-profit partners to host outdoor-related classes, events and presentations.

“REI is committed to increasing the number of people recreating in the outdoors, and we are excited to expand our resources in the Baltimore and DC areas,” said Anne Maleady, REI retail director. “A new store in Columbia will allow us to better outfit cycling, paddling, camping and general outdoor enthusiasts in the area, and hopefully inspire others to adopt an outdoor lifestyle.”

Read entire press release…

Published by Jesse on 16 Jun 2010

Access Fund Recognized Member of Land Trust Alliance

For Immediate Release

Holly Stewart
Phone: (303) 545-6772

Boulder, CO, Jun 14, 2010 – The Access Fund, the national advocacy group that conserves the climbing environment, announced today that it has become a nationally recognized member of the Land Trust Alliance, committing itself to meeting the same high standards as other leading land conservation organizations.

Since 1991, the Access Fund has supported 39 acquisitions of climbing areas in the United States. Six of those projects have been direct acquisitions by the Access Fund Land Foundation, a separate entity to hold title of land and easements, while offering the Access Fund liability protection.

Throughout the 90s, the Access Fund Land Foundation was an important conservation tool, allowing the Access Fund to purchase and transfer climbing resources at Rumney in New Hampshire and Shelf Road in Colorado. The Access Fund Land Foundation has also been used to hold threatened properties in Colorado, including property in Unaweep Canyon, Golden Cliffs Preserve on North Table Mountain, and Society Turn Crag outside Telluride. It also held a conservation easement at Handley Rock outside San Francisco..

Read entire press release…

Published by Jesse on 09 Apr 2010

La Sportiva’s GIVING GREENBACK$ Campaign

For Immediate Release
John L. DiCuollo
Backbone Media, LLC

Boulder, CO, April 8, 2010 – La Sportiva N.A., makers of technical climbing, mountaineering, mountain running and hiking footwear, announced the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the country. For each pair of La Sportiva Hiking, Mountain Running and Approach shoes sold at participating Greenback$ dealers, La Sportiva will donate a $1 to one of three charitable organizations: the, the Conservation Alliance and Global Water.

“The success of last year’s inaugural Greenback$ campaign is best supported through our new partners for this year, growing Greenback$ retailers nearly 50% for 2010.” Laura Fryer, La Sportiva’s Marketing Manager, continues ‘We designed Greenback$ to be a turn key initiative, helping retailers stand out from their competition, grow their business and spur their consumer base to play a part in positive change, one dollar at a time.”

As an added incentive for the program, La Sportiva will be presenting awards in August to the shop and shop employee who donates the most dollars through the sale of La Sportiva Hiking, Mountain Running and Approach shoes.

Read full press release…

Published by Jesse on 04 Mar 2010

SCARPA Bhutan GTX Most Versatile Ski Boot

For Immediate Release
Dave Simpson
Verde PR & Consulting

Boulder, CO, March 3, 2010 – SCARPA Bhutan GTX, a new boot for 2010 that combines big-boot support with the dexterity and easy break-in of a far lighter boot, was named ‘most versatile’ boot by Backpacker in the magazine’s annual Gear Guide to the world’s best outdoor equipment. Visit the SCARPA web site.

Magazine tester comments include:

  • “Impressive support for ski boots. Normally, my feet are fatigued at the end of a day, but after seven hours in the Bhutan, they felt great.”
  • “It handled heavy loads in ankle-twisting terrain, but wasn’t too stiff to rock-hop.”

The Bhutan combines the sole package from SCARPA Kailash GTX, which won Backpacker’s 2008 Editor’s Choice Award, with a full leather upper for added support and more durability.

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Published by Jesse on 02 Mar 2010

La Sportiva Editors’ Choice Award Winner

For Immediate Release
John L DiCuollo
Backbone Media, LLC

Boulder, CO, March 2, 2010 – La Sportiva, builders of technical climbing, mountaineering, running and hiking footwear, has been honored as the recipient of the 2010 Backpacker magazine Editors’ Choice Green Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented La Sportiva’s FC ECO 3.0 GTX specialty hiking shoe award at the Outdoor Retailer Winter Market in Salt Lake City on Thursday, January 21st

“We are honored to receive the Backpacker Editors’ Choice Green Award for the FC ECO 3.0 GTX,” says La Sportiva North American president, Jonathan Lantz. “Being recognized at the start of the new year for a product that just launched will not only help us gain exposure and recognition for the FC ECO 3.0 GTX, but the rest of La Sportiva’s FC ECO hiking line. Producing a shoe which possibly features the highest recycled content of footwear on the market is an achievement that La Sportiva is very proud of.”

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Published by Jesse on 25 Feb 2010

Cloudveil Co-founder Resigns

Jackson, WY, Feb 23, 2010 – Cloudveil, producer of mountain apparel, announces the resignation of Co-founder/President Stephen Sullivan. Sullivan leaves Cloudveil clothing after almost thirteen years to pursue personal interests.

Sullivan has overseen Cloudveil’s product, marketing, sales and retail divisions through the course of the company’s history, starting the company with Co-founder Brian Cousins in 1997 out of a tiny 400 square-foot office in downtown Jackson, and building it into one of the top outdoor apparel brands.

“My resignation from Cloudveil was submitted in late January as I was made aware that there would be a change in ownership,” explained Sullivan. “Although the last 13 years have been extremely rewarding, I decided that it was simply time for me to take a step back and re-evaluate both personal and professional objectives.”

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Published by Jesse on 15 Dec 2009

Climbing Magazine – 6% Bonus Circulation

For Immediate Release
Chris Berry
ph: 212-691-2927

New York, NY, December 14, 2009 – According to the Audit Bureau of Circulations (ABC) statement, Climbing Magazine recorded an average per-issue circulation of over 42,000 for the first half of 2009; this delivers a 6% bonus over the average circulation stated at the start of the year (equivalent to an additional 23,000 plus copies).

About Climbing Magazine:
Founded in 1970, Climbing Magazine is the largest-circulation climbing magazine in North America. Skram Media, publisher of Climbing, leads the industry by providing a portfolio of highly read editorial products, reaching over 330,000 readers monthly (and many more on the web).

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Published by Jesse on 12 Dec 2009

Arc’teryx Mourns the Loss of Guy Lacelle

For Immediate Release
Chris Denny – Denny, ink.

North Vancouver, B.C., December 11, 2009 – Management and staff at Arc’teryx Equipment Inc. are deeply saddened by the death of Guy Lacelle at the Bozeman Ice Festival yesterday. Sources say Lacelle was swept off the climb by an avalanche that occurred around 9:30am. He leaves behind his beloved wife Marge and his constant companion, his dog Jade.

A two time winner of the Ouray Ice Festival climbing competition, Guy’s accomplishments earned him the Banff Centre for Mountain Culture’s Summit of Excellence Award.

John Irvine, Director of International Sales, says, “Guy was a great, great person. He epitomized dignity and integrity. His Zen climbing style was peaceful, relaxed, and smooth; and he was always happy and positive. His passion for adventure and drive to see and explore new places and cultures made Guy a real pioneer, and his charming personality made him a pleasure to work with.”

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Published by Jesse on 22 Nov 2009

CHAOS Full Line Up of Events

For Immediate Release
Beth Cochran

Steamboat Springs, CO, November 20, 2009 – This season sales are up for Chaos. Nationwide grassroots programs prove to be a large part of the solution. With a spokesperson, a core snow team and eleven event programs Chaos Headwear is positioned for more distribution.

Eleven events nationwide allow the brand to be invested locally, building deeper retail relations regionally. The events focus on all snow sports including, downhill skiing, snowboarding, snow camps for kids, film festivals, telemark and nordic. Partnerships are far reaching and also contribute to Iraq and Afghanistan veteran ski programs, and a year-round outreach group that teaches outdoor sports to kids with less advantages. Below are all the programs in detail.

  • SOS Outreach – SOS engages youth through outdoor adventure education programs. By using outdoor sports like snowboarding and rock climbing as a hook, the organization pairs students with adult mentors who guide participants through a core value-based curriculum.
  • Vail Valley Foundation (Birds of Prey and the American Ski Classic – While the impact of the events VVF brings to the Vail Valley is phenomenal, the most memorable work they do is in supporting literacy programs and higher education scholarships.
  • The Birds of Prey – Men’s World Cup Downhill, in Vail December 4-7, 2009 launches the season of the worlds best skiing leading up to the Winter Olympics 2010.
  • The American Ski Classic – brings skiing legends, sports, entertainment and fund raising to the sunny slopes of Vail each March.
  • Windell Camp – Chaos is the official beanie for Windell’s for the fifth year. Windells’ is the premier training ground camp for the world’s best athletes in snowboarding, freeskiing, skateboard and BMX.
  • Teton Gravity Research – TGR is the premier action sports entertainment and production house for intense winter skiing and snowboarding. Chaos headwear has partnered with TGR films as the official Headwear sponsor for five years running. Chaos has partnered for 15 film venues in nationwide mountain and college towns.
  • Mountain Dew Vertical Challenge – As the official “Mountain Dew Vertical Challenge” staff beanie for over 30 east coast events on snow this winter. Log on to MDVC for the list of local events.
  • US TeleMark World Cup – USTSA is a non-profit organization with a mission to promote Telemark skiing through educational clinics and sanctioned racing competitions. Chaos is the official World Cup headwear sponsor for 2010.
  • Nordic Nationals Championships – CHAOS Headwear and the US Cross Country Championships announce their team sponsorship as a special headwear supplier for this race series. One hundred and eight Staff and participants will be given a Chaos collectors hat for this years championship.
  • Vail Veterans Program – The mission of the Vail Veterans Program is to provide recent United States military service men and women who have been severely injured while serving our country in Iraq and Afghanistan the opportunity to enjoy outdoor activities in the Vail Valley with their families.
  • Cold Smoke Awards – The Cold Smoke Awards is a unique grassroots winter film series in the Rockies Mountains. The event brings together the wacky winter outdoor community in an expose’ of various media works and celebrations to core winter resort towns.
  • SynchroSki Carving Championships – Formally know as the Powder 8 New England Championships. SSCC is the first and foremost event in partnered synchronized carving. The event is in its 7th year in Vermont and features the best technical skiers in the East.

Read full article  at…

Published by Jesse on 18 Sep 2009

Rock/Creek, The North Face and Ultramarathon Runner Dean Karnazes

For Immediate Release
Mark McKnight
Rock/Creek Marketing Director

Chattanooga, TN, September 15, 2009The North Face, the world’s premier supplier of authentic and technically advanced outdoor apparel, gear and footwear, announced the 2009 Never Stop Exploring Speaker Series, a nationwide tour that will bring the stories of six top The North Face Athlete Team members to life.

As part of the 24-city tour, The North Face Global Athlete Team member and ultramarathon runner Dean Karnazes will share his tales of adventure and extreme endurance with residents at Rock/Creek on 10/03/09. In “Go The Extra Mile: Life on the Run,” presented by The North Face and Rock/Creek, Dean will encourage all runners to get outside and push their own personal limits as the fall running season gets going.

Dean will also make an appearance at the 9th Annual Rock/Creek StumpJump 50k, where he will compete against world-class athletes in one of the country’s toughest 50k trail races. He will give a presentation for registered racers on Friday night before the race. For additional information, please visit

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Published by Jesse on 02 Sep 2009

Leadville Trail 100 Legacy Foundation Scholarships

For Immediate Release
Coral Darby / Darby Communications
828.254.0914 / (mb) 828.230.0170

Red Wing, MN, September 1, 2009 – In its first year as a sponsor of the Leadville Trail 100, high-performance outdoor footwear manufacturer, Vasque, has shown that more than grit and determination comes from trail runs. To support the Leadville Trail 100, Vasque has donated $2,000 to the Leadville Trail 100 Legacy, which is the charitable arm that gives funds towards the education of the Leadville youth.

“The Vasque team is inspired by the Leadville community, not just the race itself. We experienced kindness and hospitality first hand during race week. As sponsors, we want to be part of making this race community vibrant now and in the years to come and a great way to do this is by investing in the Legacy Fund and the students of Leadville.”

The Leadville Trail 100 Legacy is a 501(c)(3) non-profit organization.

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Published by Jesse on 03 Jul 2009

PLay Outdoors Keeps Growing

For Immediate Release
Carly Carmichael
Director of Marketing
541-408-4148 or

June 30, 2009 – Bend, OR –, a national online kids outdoor apparel and gear retailer announces that it has hired Carly Carmichael as Marketing Director. She will be responsible for all aspects of marketing and sales, brand development, events, sponsorship, outreach and communications.

Carmichael brings over ten years experience in recreational sales, marketing and branding. Her past experience includes work at Mt. Bachelor and adidas. Carly also currently teaches upper level marketing courses for the University of Phoenix’s online campus.

Cass Estes has been promoted to a newly added position of Director of Merchandising. Estes’s experience blends her passion for the outdoors and over ten years of river guiding for private companies and the Bureau of Land Management with nearly six years of graphic design, merchandising and interior design with Plenty clothing stores. Estes is responsible for all purchasing, merchandising and vendor relations.

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Published by Jesse on 11 Jun 2009

REI Launches Bike iPhone App

For Immediate Release
Courtney Coe
REI Public Affairs

Seattle, WA, June 8, 2009REI launched the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view, and share their experiences. It’s available through the Apple iPhone app store or @:

Whether it’s a quick trip to the grocery store, or a long training ride with friends, the customizable application allows users to view cycling progress, pinpoint and save their mileage, upload geo-tagged photos for documentation and measure gas savings and CO2 offset. Second generation iPhone users with GPS tools can capture their bicycle experience in real-time.

“Most people carry their phone when they are outdoors, so we wanted to create a tool that was easy and fun for cyclists,” says Tom Vogl from REI. “Using GPS functionality and geo-tag capabilities, we created a application that lets you bring your friends on the ride.”

Read complete article…

Published by Jesse on 02 Jun 2009

Rock/Creek Raises $5,000 for The Boonies

For Immediate Release
Mark McKnight

Chattanooga, TN, June 1, 2009 – Specialty outdoor retailer Rock/Creek announced a $5,000 donation for The Boonies, the latest in a string of donations stemming from the Rock/Creek Trail Series. The Boonies will use the money to help run future events as well as secure access to single track trails. These funds came from last Saturday morning’s third annual Scenic City Trail Marathon and Half Marathon. Other contributing sponsors include SmartWool, Marmot, The North Face, and Hammer Nutrition.

Threatening clouds and rain held off just long enough for the finishers to come across the line. The race took place on the trails around TVA’s Raccoon Mountain Pumped Storage Facility. Compared to 2008, the race saw 25% growth in half marathon runners and 62% growth in marathon runners.

Proceeds from both events go to The Wilderness Trail Running Association (aka The Boonies) and will be used for future trail races, trail maintenance, and sustainability efforts in the Cumberland and Southern Appalachian Mountains.

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Published by Jesse on 01 Jun 2009

Gramicci Products Named Reviewers Choice

For Immediate Release
Outdoor trade and consumer media—Beth Cochran, BC/OC-What’s Up PR (406) 579-7909,

Agoura Hills, CA, May 29, 2009 – Three Gramicci Products Named Buzzillions Reviewers’ Choice
Award Finalists in Casual Adventurers Category. Considered the “soul brand” of the outdoor apparel industry, announced that its Original G Pant, Original G Quick-Dry Shorts and Seabreezer QD Shorts SPF 30 were voted 2008 Buzzillions Reviewers Choice Award Finalists in the Casual Adventurers category.

“We are pleased that the iconic Original G Pant and two products incorporating some of our newer technologies, are winning the praise of the people whose opinion we value the most” said Marty Weening, president of the growing and eclectic outdoor lifestyle apparel company.

Initially designed with the climber in mind, the Original G Pant remains Gramicci’s signature product and top-selling pant. From climbing to yoga to gardening or just kicking back after a long day at the office, this four-pocketed pant is ideal for adventure or lounging.

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Published by Jesse on 26 May 2009

BACKWOODS’ First Online Sale

481 Items from brands like The North Face, Patagonia & Mountain Hardwear marked down 50% at

AUSTIN, Texas – May 25, 2009, BACKWOODS, a leading national retailer of distinctive outdoor clothing, footwear and equipment announced huge reductions on quality brands like The North Face, Patagonia, Mountain Hardwear and Marmot. Visit to find hundreds of items all marked down 50% including men’s and women’s shirts, vests, jackets, shorts and pants

BACKWOODS’s first online sale has everything you need for a summer vacation, an outdoor hike or an urban adventure. Women can pull their look together with this striking Patagonia Bandha Top. The body-contouring synthetic fabric defines your shape, the unique center front twist creates a focal point and the quick dry fabric is a great timesaver when on the go. Along with many other items, the Patagonia Bandha Top is perfect for traveling your home-town or the much anticipated summer vacation.

The sale also includes men’s clothing perfect for Father’s Day. Shop BACKWOODS selection of great shorts or explore a variety of jackets, ideal for a cool summer night. Planning a fishing trip? Pick up this ExOfficio Buzz off Ultra Lite Vest. Insects will fear you as you skip the spray and spare yourself the chemical shower in this light weight vest. This Insect Shield repellent on ExOfficio’s Ultra Lite Vest lasts 70 washings. So wear all season long and enjoy a personal bug-free zone.

Take advantage of the BACKWOODS online sale to stock up on basics, discover new brands, or splurge on items you’ve been coveting all season long. Quantities and sizes are limited so shop soon to get the best brands and the lowest prices.


BACKWOODS is an Austin-based, national outdoor retail company with a long history of providing its customers top quality technical gear and a broad collection of outdoor clothing and footwear. For more information visit

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