Archive for the 'Industry News' Category

MSR Microfilter Honored with INDUSTRY Innovation Award

Posted in Industry News on July 23rd, 2008

For Immediate Release
Tami Fairweather or Kerri Dellisanti | media@cascadedesigns.com | 206.676.6065

Seattle, WA, July 22, 2008Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacturing of premier outdoor gear, is proud to announce that the company’s MSR HyperFlow microfilter has been honored with a Bronze Outdoor INDUSTRY AWARD in the camping equipment category. One of dozens of products awarded, the MSR HyperFlow microfilter was recognized for its performance in the outdoors and the innovative design choice of hollow fiber material.

The third annual OutDoor INDUSTRY product design competition considered 280 product submissions from 25 nations. An international jury of design experts evaluated products on a wide variety of criteria including degree of innovation, design quality, material, environmental compatibility, functionality, safety, trendsetting character, brand value, workmanship and more.

“The MSR HyperFlow microfilter surpasses any other filter available in terms of performance with an impressively fast flow rate of three liters per minute plus. Compact and lightweight at only 210 grams, the microfilter features over-molded end caps for excellent ergonomic grip and comfortable pumping.”

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JacksonRec Day Trippers Killin’ It

Posted in Industry News on July 4th, 2008

For Immediate Release
Lee Hart, Brand Amp, 719.539.7788

Rock Island, Tennessee, July 3, 2008 — A unique trio of accessories – the Kids Seat, the Elite Seat, and the Day Tray - make the Day Tripper line of recreational kayaks from Jackson Rec the Transformers of the rec boat category of the paddlesports marketplace.

Attention to detail, performance, storage and durability remain stamps of the Day Tripper line of rec boats. “We worked out the bugs from last season and the Day Trippers are turning heads on the showroom floor, and big time” said Eric Jackson founder and president of Jackson Kayak. Like their white water counterparts, the Day Trippers are designed with a focus on being lightweight, comfortable, versatile and confidence inspiring.

Of the three attachable accessories, the Elite Seat is getting the biggest reaction among retailers. Available only in the Elite version of the Day Tripper, the Elite Seat can be removed and serve as a great camp chair. For kayak fisherman, the Day Tray is the perfect workbench for attaching multiple rod mounts, fish finders, and GPS units and has a built-in tackle box. For family outings, attach the Kids Seat to turn the boat into a tandem.

All Jackson Rec hulls are made of top-grade linear plastic and feature a stiff composite beam that runs the length of the kayak, making it warp resistant to sun and tie-down straps.

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Rock/Creek and Patagonia - $3,100 Grant

Posted in Industry News, Rockcreek on June 24th, 2008

In a continued commitment to offer low impact access to the outdoors, Rock/Creek, in conjunction with Patagonia, announces a $3,100 donation to the Lula Lake Land Trust. The grant money supports a growing network of trails aimed at linking the Land Trust’s protected land with Cloudland Canyon State Park.

Adelaide Bratcher, Development Head for the Lula Lake Land Trust: “The Lula Lake Land Trust is fortunate to work with Patagonia and Rock/Creek because of the dedication shown by these two businesses to this organization. Without the help of Patagonia and Rock/Creek, new trails, accessibility to the public, and events like this upcoming trail run would be impossible. We at Lula Lake, cannot thank Patagonia and Rock/Creek enough.”

To date, Rock/Creek and Patagonia have donated $9,225 to the Lula Lake Land Trust’s efforts.

Grant awards are not the only method by which Rock/Creek supports the Land Trust. Rock/Creek further assists the non-profit organization by working directly on the trail system. Members from The Boonies and Rock/Creek employees take weekly trail building trips to the area. Once completed, the High Point and Cloudland Canyon Connector trails will open up 1000 acres of pristine public land to low impact recreational uses.

Please see Rock/Creek Outfitters’ environmental statement for more details on the company’s commitment to responsible outdoor recreation. http://www.rockcreek.com/customer_service/environmental.asp

For photos from Lula Lake Land Trust, see Rock/Creek’s flickr page: http://www.flickr.com/photos/rockcreek/sets/72157594240850537/

About Rock/Creek:

Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing.

RockCreek Race Team Wins

Posted in Industry News, Rockcreek on March 28th, 2008

For Immediate Release
Contact: Mark McKnight or Ryan Ivey
mark/at/rockcreek.com
423.266.8200 ext. 1113

Chattanooga, TN, March 24th, 2008 ?- Rock/Creek celebrates continued success for the 2008 race season, as well as four new additions to the team. The season started off strong with team member Kris Whorton as she took the win at the Black Warrior 50K Trail Race. This race takes place in the Brushy Lake Recreational Area, a part of Alabama’s William B. Bankhead National Forest. Kris also had the #7 fastest 100 mile time on UltraRunning magazine’s recently released 2007 North American Ultra List. Her Umstead 100 miler time of 18:13 was the fastest trail 100 miler time for a female over 40, as well as the 4th fastest for any female in the world. In addition, Kris won the female masters’ division of the Mountain Mist 50k back in January, where she also set a new course record for her division. “I am hoping that some of that talent can start rubbing off on me,” her husband and running partner Randy quips.

The Cheaha 50k trail race, held on February 27,2008 continued the winning streak for Team Rock/Creek. Husband and wife team members Jamie Dial and Wendi Parker-Dial, of Nashville, took first place in the mens and women’s divisions, respectively. Jamie’s time broke the course record by 20 minutes. Another husband and wife team, Matt and Natalie Sims, both placed 5th in their respective categories. Kathy Johns finished 9th in her division.

On March 8th, Josh Wheeler won Chattanooga’s Scenic City Half Marathon. Josh is a returning Rock/Creek team member, cancer survivor, long time resident of Signal Mountain and former student of The McCallie School. Josh’s time of 1:14:56 put him on the podium with another inspiring victory.

“We’re excited to sponsor such a talented group of athletes,” explains Dawson Wheeler, co-owner and President of Rock/Creek: “Our Race Team represents us in everything from 5 mile to 100+ mile races across the world. The Whortons are running stage races in Europe while Josh is winning a half marathon right here in downtown Chattanooga….”

More Info: Rock/Creek Race Team Page…

2008 Tele PowWow

Posted in Industry News on March 21st, 2008

Bretton Woods, NH — New England Telemark is excited to announce Tele Pow Wow 2008, a landmark event taking place at the Bretton Woods Ski Area on March 22, 2008. This is a youth telemark event which will take place alongside the popular NET Reggae Party.

This combined telemark festival will feature free clinics taught by some of New England’s finest telemark instructors. In addition to a special lesson just for kids, there will be clinics for all abilities including special ‘cross-over’ clinics for the alpine skier, clinics for women taught by women, and clinics for experts.

Tele Pow Wow 2008 takes the typical telemark festival to a whole ‘nother level with its own special vibe, access to an extensive kids demo fleet, a kids only ‘Tele Tribe’ posse in the afternoon, and culminating with a special kids raffle of kid-sized telemark skis, boots, bindings, and clothing.

The event will also kick off efforts to recruit interested New England youth for a ‘Tele Tribe - New England’ program for the 2008-09 season.

“Returning home after ten years out West, I’ve been extremely fortunate to hook up with New England Telemark this season as they emphasize youth telemark,” relates Mike Sharp, Tele Pow Wow organizer and founder of PC Telemark and the first Tele Tribe in Park City, Utah. “NET has the largest and most modern kids telemark demo fleet around and a proven track record for telemark events. This is the perfect storm for creation of a Tele Tribe in New England.”

The ‘grown up’ festival will also offer free demo gear from most telemark companies, a costume contest, lots of free beer, a gear raffle for skis and bindings, and a special ski raffle to benefit the cancer organization Jen’s Friends. All topped-off by the legendary Reggae concert.

Sign in for both events will be upstairs in the main lodge and all is free with the purchase of the special lift ticket, which is the exact same price as a regular weekend ticket. Skiers with season passes or special lift coupons pay $20 which goes towards the raffle.

New England Telemark is an organization of telemark instructors and enthusiasts dedicated to the growth of the sport of telemark skiing. For any information interested parties can contact Co-Directors Matt DiBenedetto at (603) 356-8177 or Biff Higginson at (207) 751-9319. For more information about the Tele Tribe or to reserve youth telemark demos contact Mike Sharp at (860) 351-5350. E-mail is info@netelemark.com and the web site is www.netelemark.com.

Mammut.com Partners with Shopatron

Posted in Industry News, Mammut on January 29th, 2008

For Immediate Release
Alycia Cavadi
Momentum Media PR
alycia@momentummediapr.com

Shelburne, VT, January 28, 2008Mammut Sports Group USA, a manufacturer of Swiss quality moutnain gear and apparel, is launching Shopatron eCommerce technology to increase online sales for its retail partners. By implementing Shopatron, Mammut will allow brick-and-mortar and online retailers the opportunity to increase their Web site sales. At the same time, consumers have access to greater product selection.

Shopatron allows Mammut to assign online orders to local retailers for shipment and in-store pickup, providing faster delivery and preventing competition with retailers. After a consumer places an order on Mammut’s site, local retailers that have the items in stock choose to fulfill the order, either by handling shipment or offering in-store pickup. This allows both retailers and manufacturers to identify consumer purchasing trends. The Shopatron eCommerce interface is available to US dealers for domestic order fulfillment and shipping, and is now live at www.mammut.com.

“We’re pleased to welcome Mammut to our growing list of outdoor sporting goods providers,” said Brian Clausen, president of Shopatron. “With spring fast approaching, consumers are looking to get their outdoor products quickly and conveniently. Mammut can now guarantee its customers receive orders fast from local retailers.”

Read entire article @ OutdoorIndustry.com..
Browse the Mammut product line @ Backcountry.com..

Social Networking for Skiers

Posted in Industry News, Skiing on January 16th, 2008

New Functionality at AmericaSkiing.com Allows Users to Share Blogs, Post Photos, Join Clubs, Create Events and much More.

Philadelphia, PA, January 15, 2008 - AmericaSkiing.com, one of North America’s top skiing and snowboarding web sites, introduced recently the first social networking portal exclusively for skiers and snowboarders. This unique portal is the latest to capitalize on social networking as a medium to unite people of similar interests. The site is designed to combine the networking power and capabilities of popular social networking sites, with the shared focus of snow riding.

“AmericaSkiing’s new feature offers a comprehensive forum for skiers and snowboarders to network and plan. The technology on the site allows folks to create profiles, share skiing and snowboarding experiences with photos and blogs, and plan skiing and snowboarding events” says Brian Boyd from Backcountry.com.

In addition to the wealth of skiing and snowboarding resources already available on AmericaSkiing.com, the new portal features interactive capabilities including:

  • Profiles
  • Photo Section
  • Blogs
  • Friends
  • Clubs
  • Events

About AmericaSkiing.com

Formed in 2000, AmericaSkiing.com offers information on the latest ski gear and other outdoor gear; research on ski resorts, clubs, and events; skiing and snowboarding videos; and now, a forum for skiers and snowboarders to connect with people who share their passion for the powder. The AmericaSkiing social networking portal has been in development for the last year and has been in beta since the beginning of Q4 2007. For more information or to sign up, check out http://www.americaskiing.com/community/ or contact Gina Ermilio at Gina@AmericaSkiing.com.

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Rock/Creek Appoints Coptix Interactive Agency

Posted in Industry News, Rockcreek on January 14th, 2008

Contact:
Josiah Roe
423.822.6850

Chattanooga, TN, January 14, 2008 - Rock/Creek has launched a new ecommerce site, developed by Chattanooga’s leading integrated design company, Coptix, Inc. The company has also named Coptix as its Interactive Agency of Record.

As a leading retailer of outdoor equipment and apparel, Rock/Creek sees the Internet as an opportunity for robust sales. The company has a long history of participation in the active life of Chattanooga and the larger outdoor community. Rock/Creek organizes grassroots events, educates customers on outdoor safety, how to get the most out of backcountry experiences, and promotes environmentally responsible recreation and stewardship.

“We’re delighted to roll out this latest version of our site,” said Rock/Creek Marketing Director Mark McKnight. “The new look and the functionality Coptix has developed builds on our 20-year brick and mortar heritage and responds to what we’ve learned from our web customers over the years.”

For the rebuild of the site, Coptix incorporated Rock/Creek’s newly developed visual identity and implemented the site with the latest in web-standards & search engine-friendly methods. The new site is much easier to update and maintain. Additionally, the Coptix tools and systems build upon and expand Rock/Creek’s ability to serve their customers in ways that enhance the outdoor experience.

“We are thrilled to partner with Rock/Creek, which is not only a cornerstone of the Chattanooga community, but is also pushing the envelope on how products can be taken to market on the internet,” said Coptix President Josiah Q. Roe.”

About Coptix
Coptix, Inc. is a leading integrated design firm in the Southeast, bringing clients holistic business development through branding, graphic design, internet marketing, ecommerce and software development.

About Rock/Creek
Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, travel, and adventure racing. Rock/Creek is committed to making a positive impact on the environment.

RockCreek Raises $20,000 for Climbing Access

Posted in Industry News on December 8th, 2007

Chattanooga, TN retailer Rock/Creek, with Triple Crown Bouldering Series organizers, announce that $20,000 in funds were raised in 2007 for various causes benefiting climbing access; $65,000 raised over the five-year history of the Triple Crown. Over one thousand climbers and spectators enjoy a three-part climbing competition.

December 4, 2007, Chattanooga, TN - By the end of the third and final comp in the Triple Crown Bouldering Series, the climbers and sponsors supporting the event- Rock/Creek, Marmot, Chaco, and others- had raised over $20,000 to help secure access to the best climbing areas and to fund hiking trail maintenance in the Southeast. “$20,000 in a single year is an incredible achievement, and it’s hard to understate the value of this money to the outdoor community,” said Scott Howell, SCC representative. The 5th annual event ended in Chattanooga, Tennessee with a slide show at the new Rock/Creek location on the North Shore on Friday, the final bouldering comp at the Stone Fort Saturday, and a subsequent awards ceremony that night at the Coolidge Park Pavilion. The Triple Crown consists of three climbing events: Hound Ears, Horse Pens, and The Stone Fort, taking place on the first weekend of October, November, and December, respectively. Around 200 competitors signed up for all three events, and another 200 climbers competed at each event, making for a total of around 400 competitors at each weekend.

$10,000 of the money raised came from the very popular limited edition Triple Crown sandals, a collaboration between Rock/Creek and Chaco where $20 of each sandal purchase goes directly to access. This money will go to the Southeastern Climbers Coalition (SCC). Raffles and auctions taking place at the events accounted for another $5,000 that will go to the Access Fund and the SCC. Earlier in the year, the Series raised $2,000 for the Carolina Climbers Coalition to cover a year of the lease that the Triple Crown has committed to paying each year for access to the Ashboro Boulders. Event organizer Chad Wykle describes this area as “a beautiful boulder field that had been closed to climbers for years and now will be permanently open for outdoor recreation and protected from development.” The North Face also partnered with The Triple Crown to help raise another $1,000 this year for the Access Fund at the Outdoor Retailer trade show. Kate McGinness gave her entire winnings ($2,400) directly back to the SCC. She won Horse Pens and placed second at Hound Ears and Stone Fort. “This is a wonderful example of an athlete going above and beyond to do the right thing for access, and we’re all very proud to be associated with competitors and friends like her. Kate sets a wonderful example for a younger generation of climbers,” Wykle explained.

Rock/Creek, Chaco, and Marmot have a long history of raising money for climbing access in the region through the Triple Crown Bouldering Series. “We see events as a great way to involve the core users of an area with the fundraising process. If you want to climb in the Southeast, where the vast majority of climbing resources are located on private land, then you have to be involved in the discussions with landowners, the fundraising for purchasing new areas, and the administration of clubs like the SCC that are making the decisions and providing the leadership to organize trail days and secure access,” said Dawson Wheeler, Rock/Creek owner and long-time advocate for access. “If you account for all the money we’ve raised through the Triple Crown, you’re looking back at over $65,000 that’s gone to direct action causes, non-profit donations to the SCC, CCC, and Access Fund as well as Habitat for Humanity.”

Gourmet Recipe Contest for Campers

Posted in Industry News, Jetboil on November 21st, 2007

For Immediate Release
Mary Buchmayr
Verde PR
mary@verdepr.com
970.259.3555

Manchester, NH, November 20, 2007 - Jetboil, award-winning creator of the revolutionary integrated outdoor cooking systems that have become an intrinsic part of the backcountry camping population, announces the one and only Gourmet Recipe Contest for campers.

All entries must be received between November 15, 2007 and January 15, 2008. Winners will be announced on January 31, 2008. Guidelines and eligibility: www.jetboil.com/Out_There/Recipe-Contest.

The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a universe of adventure. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their worldly, outdoor experiences..

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