For Immediate Release
Peter Dean
President
Upside Over Inc.
888-377-8203

New York, NY (PRWEB) November 13, 2007 — Upside Over recently announced its expanded stock of Kids Cycling Gear for fall purchasing and the holiday season. Including Kucharik, Baby Jogger, Deuter, Answer and Primal Wear.

Parents look to explore the outdoors through cycling, and they continuously look for options to get their kids involved. Just because you have young kids, doesn’t mean you have to give up cycling. As your kids grow from toddlers to teens, you can grow with them. Start your kids cycling early and then let them advance at their own pace. Make sure you keep plenty of water and snacks handy and be sure to shorten your rides with activities for the kids in between.

“At Upside Over we perceive ourselves as enablers to new parents and families looking to explore the outdoors,” said Peter Dean, President. “We are excited to be providing products from some of the industry’s best kids cycling manufacturers during the 2007 Autumn season.”

Read entire article..

For Immediate Release
Orli Cotel, (415) 977-5627

San Francisco, CA, October 29, 2007 - Sierra magazine has named America’s top ten “coolest” schools for their efforts to mitigate climate change. From green electricity to a $12 million fund for ecofriendly projects, to a green dorm, the issue honors the colleges and Universities who are making a difference with climate change and global warming initiatives. The cover story for Sierra’s November/December issue is Sierra’s first-ever such listing of American schools.

“A new trend - American schools are going green,” said Bob Sipchen, Sierra’s Editor-in-Chief. “When schools take such important steps toward addressing climate change, it will have a huge impact on hundreds of thousands of students. And if young people take that passion forward in life, it will reverberate globally.”

Sierra’s Top 10 “Coolest” Schools of 2007:

1. Oberlin College (Oberlin, Ohio, 2,800 students)
2. Harvard University (Cambridge, Massachusetts, 20,000 students)
3. Warren Wilson College (Swannanoa, North Carolina, 850 students)
4. University of California System (ten locations, 214,000 students)
5. Duke University (Durham, North Carolina, 12,800 students)
6. Middlebury College (Middlebury, Vermont, 2,400 students)
7. Berea College (Berea, Kentucky, 1,600 students)
8. Pennsylvania State University (24 locations, 83,700 students)
9. Tufts University (Medford, Massachusetts, 8,800 students)
10. Carnegie Mellon University (Pittsburgh, Pennsylvania, 10,000 students)

Read Entire Article..

Contact: Mountain Hardwear Inc. Public Relations
Paige Boucher or Erin Brosterhous
(970) 871-1308

To venerate all that is woman, Mountain Hardwear is devoting the month of October 2007 to women around the world.

In Chattanooga, TN, retailer Rock/Creek is co-hosting a Mountain Hardwear Ladies’ Night on October 25th, 2007. During this event, ladies will discuss women-specific gear and apparel design, shop for hot new outdoor styles and enjoy the camaraderie of other women. The event will take place at Rock/Creek’s new downtown location at 301 Manufacturers Road. There will be refreshments and appetizers, 10% off all Mountain Hardwear gear and apparel, free Tasha scarves for sales over $100, and free product raffles. All questions will be answered by the Rock/Creek staff. For more information on this local event, call Rock/Creek at 423.265.5969.

Mountain Hardwear is using this opportunity to raise awareness about HERA Women’s Cancer Foundation, one of the company’s Gives Back grantees. HERA is committed to finding solutions to ovarian cancer by empowering women with information, supplying researchers with the resources to find new directions in early detection, and providing treatment and prevention through community support. The HERA Foundation is a registered non-profit that donates over 85% of funds to the cause through programs including research grants, community grants and HERA Climb4Life — a series of rock climbing fund raising events that attract women, men and children of all ages. Climb4Life events have raised over a $500,000 while touching thousands of lives and generating awareness of ovarian cancer.

Do you know a Mountain Hardwear Diva? Mountain Hardwear invites you to nominate a friend (or yourself) to be recognized as a Mountain Hardwear Diva. To nominate a Diva, give us 300 words on why she is a Mountain Hardwear Diva and how Mountain Hardwear gear helps her out. Include a photo or two to illustrate her diva status. We’ll post all entries on our new blog devoted to divas of all walks, climbs and rides.

Click for Large Event Poster

####

For Immediate Release
Shannon Brooks Hamby
307-734-9286
shannon.hamby@mountainkhakis.com

Jackson, WY, October 16th, 2007 — Mountain Khakis LLC, dedicated to providing durable & comfortable outdoor pants designed for mountain lifestyles, have recently appointed business ops madman Dan Royle as Director of Operations. Dan has fine-tuned his organizational craft during 15 years in business operations and management. His focus includes process development, finances, risk management and work plan development.

Royle joins Mountain Khakis after several years as the COO and head of the Professional Service Practice at ettain group. His achievements include leading the integration of operations when ettain merged with TechSolutions, and contributing to a significant increase in net income for the company. He also led initiatives including streamlining back office operations, and the creation and integration of a quality management program.

“Joining a strong outdoor lifestyle brand like Mountain Khakis at such an early point in their growth presents a fantastic opportunity for me to utilize my background in business operations,” said Royle. “I look forward to aiding in and implementing scaleable, strategic operations practices to meet current and future growth demands, and ensure the continued success of the company.”

Read Entire Article..

400 Ultrarunners attend 7th Annual Rock/Creek StumpJump 50K and raise $4000 for the Cumberland Trail Conference.

Contact:
Mark McKnight
423.266.8200 ext. 1113
mark@rockcreek.com

Chattanooga, TN, October 10, 2007 - 400 trail running enthusiasts tackled unseasonably warm conditions at the 7th annual Stumpjump 50k. The race sold out months in advance. “Despite the heat, this was probably the best StumpJump we’ve put together yet,” said Race Director Jamie Sanders; “We were happy that it sold out early and that we were able to expand this year’s race.” The heat did take it’s toll, with over 20 runners pulling out. It’s doubtful that anyone set a personal record this year. Ultrarunner Matt Karzen, Rock/Creek Race Team member, summed it up well: “StumpJump 2007 was the toughest 50K I’ve run. The topography makes it a challenge, but the unseasonably warm temps this year made wise pacing and diligent hydration key. I didn’t do either very well, and boy did I pay for it.”

The race raised $4000 for the Cumberland Trail Conference for trail work on the 300-plus-mile long Cumberland Trail. The Trail, still under construction, stretches across the state of Tennessee from Chattanooga to Cumberland Gap. The Rock/Creek StumpJump 50K course starts on Signal Mountain at Nolan Elementary and runs into Suck Creek Gorge into Prentice Cooper Wildlife Management Area, where the runners complete the Mullens’ Cove Loop on Walden Ridge, then head back across Suck Creek to finish at Nolan Elementary.

Eric Grossman from Emory, VA won the race with a time of 4:33:32. Several sponsored athletes showed up for the event, raising the level of competition.

Both owners of Rock/Creek, Dawson Wheeler and Marvin Webb, are long time residents of Signal Mountain, and were heavily involved in the event:

“The topography, the tremendous elevation gain, views of the Tennessee River, Suck Creek Gorge, enthusiastic volunteers, great sponsors, incredible race bags and prize packages: all these elements add up to make the Rock/Creek StumpJump one of the premier races in the country. The natural beauty of the Cumberland Trail cannot be matched,” Wheeler explained.

Be sure to save the date for next year’s race, taking place October 4, 2008.

Check out full race results and photography or read the entire press release…

We posted on the Atlas 12 Series award from Outside a couple of days ago. To follow-up, here’s the complete list of 2008 gear of the year award winners:

For Immediate Release
Jill Thomas | 212-972-4650 | jthomas@outsidemag.com

Santa Fe, NM, October 1st, 2007 - After months of rigorous testing, Outside magazine announced today the 2008 winners of the Gear of the Year awards to be featured in the (first-ever) Winter edition of the Outside Buyer’s Guide. The guide became available on news stands around the country on October 2nd.

With reviews of over 300 products, the Winter Outside Buyer’s Guide is the authoritative handbook for the latest active-lifestyle gear and apparel as well as the top hot spots for the winter season. The Buyer’s Guide highlights the very best in gear, from sports equipment, tools to footwear, outerwear, and sunglasses. Organized according to activity, the Buyer’s Guide is the best resource for product reviews, news, and tips.

“We tested ski jackets and packs in Europe and snowshoes in Vermont, and last spring our largest crew of experts spent a week at Colorado’s Copper Mountain reviewing the latest skis, snowboards, boots, gloves, including shoes and casual apparel,” said Outside senior editor Sam Moulton. “And that’s just the start,” he adds.

2008 Outside Magazine Gear of the Year Winners:

• ALPINE SKIS: Head Monster 88
• SOFT SHELL: Arc’teryx Hercules Hoody
• SNOWBOARD: Palmer Honeycomb 164
• STORM SHELL: Cloudveil Koven Plus
• BACKCOUNTRY SKIS: Black Diamond Verdict
• SNOWSHOES: Atlas 12 Series
• BACKPACK: The North Face Patrol 35
• TRAIL RUNNER: Solomon SpeedCross 2

Read Full Article At OutdoorIndustry.com..

For Immediate Release
Ryan Hayter, 206-633-7990, ryan@hayterpr.com

Seattle WA, October 4, 2007 — Atlas Snow-Shoe Company, the technology leader in snowshoes, announces that its Pinnacle 12 Series en’s snowshoe recently won Outside Magazine’s renown & prestigious Gear of the Year award.

These awards are featured in this year’s first ever Winter edition of the Outside Buyer’s Guide (available on newsstands October 2). Selecting only eight products for Gear of the Year from a tested field of over 300 jackets, backpacks, skis, snowboards, snowshoes and much more, Outside’s accolades confirm the Atlas 12 Series snowshoes place with the best winter gear available this year.

“We’re thrilled to see the 12 Series snowshoe chosen by Outside as gear of the year,” says Charles Lozner, brand director for Atlas. “Atlas is dedicated to providing the most technically-advanced and high-performance snowshoes out there, and the recognition by Outside confirms our success. Our snowshoes offer superior comfort, ease of use, and ultimate performance,” he adds.

Read Entire Article..

More inspiring outdoor industry news from Rock/Creek! We just mentioned a couple of days ago in the Chacos on sale post…about the responsible ethics and eco-friendly nature of this company. They just keep getting better and better at giving back!

Rock/Creek, a Chattanooga-based specialty outdoor retailer, partners with Sterling Rope to keep used climbing ropes out of landfills through launch of new rope recycling initative at this year’s Triple Crown Bouldering Series.

Contact:
Brooke Scott
423.266.8200 ext. 1111
brooke@rockcreek.com

Chattanooga, TN, September 21, 2007 - As an advancement of their Redemption Initiative, Sterling Rope has started a rope recycling program in partnership with Rock/Creek, ClimbingGear.com, and the Triple Crown Bouldering Series. Starting in October and running through 2007, Sterling will be collecting and recycling used ropes and rewarding those who participate with a discount on a brand spanking new rope. Sterling feels that in cooperation with climbers, they can make a strong impact in the amount of old ropes that get tossed to the landfills each year.

Why recycle your old climbing ropes? Here are just three of the many reasons:

1. Keep them out of a landfill!
2. Keep climbers safe
3. Get 20% off your next Sterling Rope purchase

After collecting the retired ropes, Sterling will consolidate them into containers and send them off to their recycling partner who re-pelletizes the nylon. From there the nylon is made into things like carpet fuzz, coat hangers, and all types of useful household items.

Great story from a great group of companies! Read Entire Article at the Rock/Creek press room..

For Immediate Release
Lori Crabtree
Stanwood & Partners PR
lcrabtree@wyoming.com
307.733.1514

Salt Lake, UT, September 20, 2007 — 3point5.com, the web campus of retailers, manufacturers and sales professionals, teamed up recently with Influence Technologies (ITI), specializing in online consumer and B2B catalogs, specialty sales programs and manages industry-specific web marketplaces including BroForm.com, providing a family of over 250 outdoor brands and manufacturers.

3point5.com & BroForm.com are excited to be exhibitors at the 2007 Interbike trade show in Las Vegas, the largest in the cycling industry. 3point5.com currently services a variety of bike industry clients including CycleOps Power, Pearl Izumi, Sunnto and Smith. And will be launching training programs from Bell helmets, Giro helmets, Bolle and Easton in the near future.

Stop by the 3point5.com/BroForm.com booth in Vegas (#4872) to check out what’s new with each company, and to register for the great daily cycling gear giveaway.

Read Entire Article..

For Immediate Release
Erik Lambert
Online Editor, Alpinist Magazine
Phone: 307-734-0600
Email: erik@alpinist.com

Jackson, WY, September 8th, 2007 — Alpinist Magazine recently announced the launch of their new and improved Internet website, www.alpinist.com. Since its inception five years ago, Alpinist Magazine has engaged the vertical community with the finest writing, photography and design from the climbing world.

Elements of this new site include:

• Alpinist Mountain Standards: We’ve redeveloped our Mountain Standards gear-review blog to have a new look, new set of panelists, and a new 5-star rating system. You’ll find multiple climbing gear reviews posted each week.
• Interactivity: Comment on Outdoor NewsWire articles and blog posts, or submit your own funny, artistic, serious text and photos to our Weblog.
• Weekly Feature: This multimedia companion to Alpinist Magazine is updated every week with in-depth climbing stories accompanied by exclusive photographs and compelling videos.
• Wallpaper: Extraordinary high-resolution climbing images available for download. Read about your favorite adventure photographers on our Photographer of the Month page.
• Micro-sites: Frequently updated blurbs from the Access Fund, The American Alpine Club, the American Mountain Guides Association and Patagonia, Alpinist’s Earth Ink Sponsor.

Read Entire Article..