Published by Jesse on 22 Sep 2008 at 10:07 pm
Gore and REI Dressing for the Outdoors Women’s Workshops
For Immediate Release
Cynthia Amon
W.L. Gore & Associates
camon@wlgore.com
443-553-0333
Elkton, MD, September 22, 2008 — W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER®, announced today it is teaming up with REI and many of their premiere outdoor brands to deliver a informative “Dressing for the Outdoors Workshop Series” at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arcteryx, Marmot, Merrell, Patagonia, Outdoor Research and many more.
“Gore is committed to growing the women’s outdoor clothing market with the great partner brands we work with. We all understand the importance of this dynamic business to the outdoor gear industry and how crucial the right clothing and footwear makes on the overall outdoor experience,” said Diane Davidson of Gore strategic market development.
For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.
