For Immediate Release
John L DiCuollo
Backbone Media, LLC
jld@backbonemedia.net
970.963.4873

Boulder, CO, March 2, 2010 - La Sportiva, builders of technical climbing, mountaineering, running and hiking footwear, has been honored as the recipient of the 2010 Backpacker magazine Editors’ Choice Green Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented La Sportiva’s FC ECO 3.0 GTX specialty hiking shoe award at the Outdoor Retailer Winter Market in Salt Lake City on Thursday, January 21st

“We are honored to receive the Backpacker Editors’ Choice Green Award for the FC ECO 3.0 GTX,” says La Sportiva North American president, Jonathan Lantz. “Being recognized at the start of the new year for a product that just launched will not only help us gain exposure and recognition for the FC ECO 3.0 GTX, but the rest of La Sportiva’s FC ECO hiking line. Producing a shoe which possibly features the highest recycled content of footwear on the market is an achievement that La Sportiva is very proud of.”

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