Published by Jesse on 11 Jun 2009 at 10:35 am
REI Launches Bike iPhone App
For Immediate Release
Courtney Coe
REI Public Affairs
253-437-7308
ccoe@rei.com
Seattle, WA, June 8, 2009 - REI launched the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view, and share their experiences. It’s available through the Apple iPhone app store or @: www.rei.com/bikeyourdrive
Whether it’s a quick trip to the grocery store, or a long training ride with friends, the customizable application allows users to view cycling progress, pinpoint and save their mileage, upload geo-tagged photos for documentation and measure gas savings and CO2 offset. Second generation iPhone users with GPS tools can capture their bicycle experience in real-time.
“Most people carry their phone when they are outdoors, so we wanted to create a tool that was easy and fun for cyclists,” says Tom Vogl from REI. “Using GPS functionality and geo-tag capabilities, we created a application that lets you bring your friends on the ride.”
