Rock/Creek Appoints Coptix Interactive Agency
Contact:
Josiah Roe
423.822.6850
Chattanooga, TN, January 14, 2008 - Rock/Creek has launched a new ecommerce site, developed by Chattanooga’s leading integrated design company, Coptix, Inc. The company has also named Coptix as its Interactive Agency of Record.
As a leading retailer of outdoor equipment and apparel, Rock/Creek sees the Internet as an opportunity for robust sales. The company has a long history of participation in the active life of Chattanooga and the larger outdoor community. Rock/Creek organizes grassroots events, educates customers on outdoor safety, how to get the most out of backcountry experiences, and promotes environmentally responsible recreation and stewardship.
“We’re delighted to roll out this latest version of our site,” said Rock/Creek Marketing Director Mark McKnight. “The new look and the functionality Coptix has developed builds on our 20-year brick and mortar heritage and responds to what we’ve learned from our web customers over the years.”
For the rebuild of the site, Coptix incorporated Rock/Creek’s newly developed visual identity and implemented the site with the latest in web-standards & search engine-friendly methods. The new site is much easier to update and maintain. Additionally, the Coptix tools and systems build upon and expand Rock/Creek’s ability to serve their customers in ways that enhance the outdoor experience.
“We are thrilled to partner with Rock/Creek, which is not only a cornerstone of the Chattanooga community, but is also pushing the envelope on how products can be taken to market on the internet,” said Coptix President Josiah Q. Roe.”
About Coptix
Coptix, Inc. is a leading integrated design firm in the Southeast, bringing clients holistic business development through branding, graphic design, internet marketing, ecommerce and software development.
About Rock/Creek
Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, travel, and adventure racing. Rock/Creek is committed to making a positive impact on the environment.