For Immediate Release
Carson Stanwood
Stanwood & Partners PR
307.733.1514
stanwood@wyoming.com

Steamboat Springs, CO, January 17, 2007 - Outdoor Retailers Booth 32091 will feature new thinking in sustainable booth design as well as the industry’s best-selling merino wool socks, base layers and active clothing accessories. SmartWool has created a new booth that uses 65 percent Leadership in Energy and Environmental Design certified green-based materials.

The booth will include the following materials and more:

• FSC (Forest Stewardship Council) certified plywood
• Benjamin Moore Ecospec paints
• Organic cotton canvas
• 100% New Zealand grown wool carpeting

“We have been a socially conscious brand from the very beginning” says Gardner Flanigan, SmartWool Communications Manager. “From our pioneering industry sourcing contracts to our stance on animal treatment, we feel that SmartWool stands today as the largest natural fiber based/socially conscious brand in the outdoor industry”.

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