Published by Jesse on 28 Jun 2010

REI to Outfit Outdoor Enthusiasts with New Store

For Immediate Release

Bethany Nielson
REI Public Affairs
253-395-8252
beniels@rei.com

Seattle, WA, Jun 22, 2010 – REI (Recreational Equipment, Inc.), a retail co-op providing quality outdoor gear and apparel, announced plans to open a new store at Columbia Crossing in Columbia, Maryland later this year.

The 24,000 square-foot store will equip customers and members with gear and apparel from the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including the award-winning REI brand. The new store will feature a bike shop for quick assemblies or repairs, a gear rental department to explore new activities, and a community space for the co-op and its non-profit partners to host outdoor-related classes, events and presentations.

“REI is committed to increasing the number of people recreating in the outdoors, and we are excited to expand our resources in the Baltimore and DC areas,” said Anne Maleady, REI retail director. “A new store in Columbia will allow us to better outfit cycling, paddling, camping and general outdoor enthusiasts in the area, and hopefully inspire others to adopt an outdoor lifestyle.”

Read entire press release…

Published by Jesse on 04 Mar 2010

SCARPA Bhutan GTX Most Versatile Ski Boot

For Immediate Release
Dave Simpson
Verde PR & Consulting
Dave@verdpr.com

Boulder, CO, March 3, 2010 – SCARPA Bhutan GTX, a new boot for 2010 that combines big-boot support with the dexterity and easy break-in of a far lighter boot, was named ‘most versatile’ boot by Backpacker in the magazine’s annual Gear Guide to the world’s best outdoor equipment. Visit the SCARPA web site.

Magazine tester comments include:

  • “Impressive support for ski boots. Normally, my feet are fatigued at the end of a day, but after seven hours in the Bhutan, they felt great.”
  • “It handled heavy loads in ankle-twisting terrain, but wasn’t too stiff to rock-hop.”

The Bhutan combines the sole package from SCARPA Kailash GTX, which won Backpacker’s 2008 Editor’s Choice Award, with a full leather upper for added support and more durability.

Read full article…

Published by Jesse on 02 Mar 2010

La Sportiva Editors’ Choice Award Winner

For Immediate Release
John L DiCuollo
Backbone Media, LLC
jld@backbonemedia.net
970.963.4873

Boulder, CO, March 2, 2010 – La Sportiva, builders of technical climbing, mountaineering, running and hiking footwear, has been honored as the recipient of the 2010 Backpacker magazine Editors’ Choice Green Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented La Sportiva’s FC ECO 3.0 GTX specialty hiking shoe award at the Outdoor Retailer Winter Market in Salt Lake City on Thursday, January 21st

“We are honored to receive the Backpacker Editors’ Choice Green Award for the FC ECO 3.0 GTX,” says La Sportiva North American president, Jonathan Lantz. “Being recognized at the start of the new year for a product that just launched will not only help us gain exposure and recognition for the FC ECO 3.0 GTX, but the rest of La Sportiva’s FC ECO hiking line. Producing a shoe which possibly features the highest recycled content of footwear on the market is an achievement that La Sportiva is very proud of.”

Read entire article…

Published by Jesse on 25 Feb 2010

Cloudveil Co-founder Resigns

Jackson, WY, Feb 23, 2010 – Cloudveil, producer of mountain apparel, announces the resignation of Co-founder/President Stephen Sullivan. Sullivan leaves Cloudveil clothing after almost thirteen years to pursue personal interests.

Sullivan has overseen Cloudveil’s product, marketing, sales and retail divisions through the course of the company’s history, starting the company with Co-founder Brian Cousins in 1997 out of a tiny 400 square-foot office in downtown Jackson, and building it into one of the top outdoor apparel brands.

“My resignation from Cloudveil was submitted in late January as I was made aware that there would be a change in ownership,” explained Sullivan. “Although the last 13 years have been extremely rewarding, I decided that it was simply time for me to take a step back and re-evaluate both personal and professional objectives.”

Read entire article…

Published by Jesse on 15 Dec 2009

Climbing Magazine – 6% Bonus Circulation

For Immediate Release
Chris Berry
ph: 212-691-2927
em: chris.berry@skrammedia.com

New York, NY, December 14, 2009 – According to the Audit Bureau of Circulations (ABC) statement, Climbing Magazine recorded an average per-issue circulation of over 42,000 for the first half of 2009; this delivers a 6% bonus over the average circulation stated at the start of the year (equivalent to an additional 23,000 plus copies).

About Climbing Magazine:
Founded in 1970, Climbing Magazine is the largest-circulation climbing magazine in North America. Skram Media, publisher of Climbing, leads the industry by providing a portfolio of highly read editorial products, reaching over 330,000 readers monthly (and many more on the web).

Read full article…

Published by Jesse on 22 Nov 2009

CHAOS Full Line Up of Events

For Immediate Release
Beth Cochran
cochran@whatsuppr.com
406.579.7909

Steamboat Springs, CO, November 20, 2009 – This season sales are up for Chaos. Nationwide grassroots programs prove to be a large part of the solution. With a spokesperson, a core snow team and eleven event programs Chaos Headwear is positioned for more distribution.

Eleven events nationwide allow the brand to be invested locally, building deeper retail relations regionally. The events focus on all snow sports including, downhill skiing, snowboarding, snow camps for kids, film festivals, telemark and nordic. Partnerships are far reaching and also contribute to Iraq and Afghanistan veteran ski programs, and a year-round outreach group that teaches outdoor sports to kids with less advantages. Below are all the programs in detail.

  • SOS Outreach – SOS engages youth through outdoor adventure education programs. By using outdoor sports like snowboarding and rock climbing as a hook, the organization pairs students with adult mentors who guide participants through a core value-based curriculum.
  • Vail Valley Foundation (Birds of Prey and the American Ski Classic – While the impact of the events VVF brings to the Vail Valley is phenomenal, the most memorable work they do is in supporting literacy programs and higher education scholarships.
  • The Birds of Prey – Men’s World Cup Downhill, in Vail December 4-7, 2009 launches the season of the worlds best skiing leading up to the Winter Olympics 2010.
  • The American Ski Classic – brings skiing legends, sports, entertainment and fund raising to the sunny slopes of Vail each March.
  • Windell Camp – Chaos is the official beanie for Windell’s for the fifth year. Windells’ is the premier training ground camp for the world’s best athletes in snowboarding, freeskiing, skateboard and BMX.
  • Teton Gravity Research – TGR is the premier action sports entertainment and production house for intense winter skiing and snowboarding. Chaos headwear has partnered with TGR films as the official Headwear sponsor for five years running. Chaos has partnered for 15 film venues in nationwide mountain and college towns.
  • Mountain Dew Vertical Challenge – As the official “Mountain Dew Vertical Challenge” staff beanie for over 30 east coast events on snow this winter. Log on to MDVC for the list of local events.
  • US TeleMark World Cup – USTSA is a non-profit organization with a mission to promote Telemark skiing through educational clinics and sanctioned racing competitions. Chaos is the official World Cup headwear sponsor for 2010.
  • Nordic Nationals Championships – CHAOS Headwear and the US Cross Country Championships announce their team sponsorship as a special headwear supplier for this race series. One hundred and eight Staff and participants will be given a Chaos collectors hat for this years championship.
  • Vail Veterans Program – The mission of the Vail Veterans Program is to provide recent United States military service men and women who have been severely injured while serving our country in Iraq and Afghanistan the opportunity to enjoy outdoor activities in the Vail Valley with their families.
  • Cold Smoke Awards – The Cold Smoke Awards is a unique grassroots winter film series in the Rockies Mountains. The event brings together the wacky winter outdoor community in an expose’ of various media works and celebrations to core winter resort towns.
  • SynchroSki Carving Championships – Formally know as the Powder 8 New England Championships. SSCC is the first and foremost event in partnered synchronized carving. The event is in its 7th year in Vermont and features the best technical skiers in the East.

Read full article  at OutdoorIndustry.com…

Published by Jesse on 02 Jun 2009

Rock/Creek Raises $5,000 for The Boonies

For Immediate Release
Mark McKnight
mark@rockcreek.com
423.596.1573

Chattanooga, TN, June 1, 2009 – Specialty outdoor retailer Rock/Creek announced a $5,000 donation for The Boonies, the latest in a string of donations stemming from the Rock/Creek Trail Series. The Boonies will use the money to help run future events as well as secure access to single track trails. These funds came from last Saturday morning’s third annual Scenic City Trail Marathon and Half Marathon. Other contributing sponsors include SmartWool, Marmot, The North Face, and Hammer Nutrition.

Threatening clouds and rain held off just long enough for the finishers to come across the line. The race took place on the trails around TVA’s Raccoon Mountain Pumped Storage Facility. Compared to 2008, the race saw 25% growth in half marathon runners and 62% growth in marathon runners.

Proceeds from both events go to The Wilderness Trail Running Association (aka The Boonies) and will be used for future trail races, trail maintenance, and sustainability efforts in the Cumberland and Southern Appalachian Mountains.

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Published by Jesse on 04 May 2009

Petzl Sponsors Access Pan America Initiative

For Immediate Release
Alyica Cavadi
alycia@momentummediapr.com
617-875-5553

Clearfield, UT, May 4, 2009Petzl, a leading manufacturer of technical climbing gear, announced a partnership with Access Pan America through a Petzl Foundation grant. Access Pan America is a new organization dedicated to protecting climbing access across the Americas. It will be the first and only organization of its kind, bringing together activists, access leaders and influencers, and land managers from several countries to unify efforts toward climbing conservation for the Western Hemisphere.

“Conservation and climbing access are two issues central to the mission of the Petzl Foundation,” said Paul Petzl, founder of Petzl. “Access Pan America is an effort that matches our goals of preserving climbing areas for all who appreciate nature and our natural environments”.

About the Petzl Foundation
The Petzl Foundation supports the efforts of nonprofit organizations working for the benefit of our climbing, recreation, and conservation community. To learn more, visit: http://www.fondation-petzl.org/en

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Published by Jesse on 22 Mar 2009

Sierra Magazine Nominated for Three Maggie Awards

For Immediate Release
For editorial information contact:
Bob Sipchen at (415) 977-5542 or
Email: bob.sipchen@sierraclub.org

San Francisco, CA, March 18, 2009SIERRA, the national magazine of the Sierra Club, has been nominated again this year as a finalist in three categories by the Western Publications Association’s Maggie Awards. This year SIERRA is nominated in the following categories:

  • Politics & Social Issues/Consumer: September/October 2008 (whole issue)
  • Best Single Editorial Illustration/Consumer: Sex and the City Bird, Illustration by Jack Unruh March/April 2008
  • Vice Presidential Matchmaking, Illustration by Victor Juhasz July/August 2008

Recognition of SIERRA’s excellence continues, building on more than 20 Maggies awarded and many more nominations received over the years. Bob Sipchen, Editor-in-chief feels particularly gratified by the nomination of the entire September/October issue, SIERRA’s Annual Green College Guide. “Faculty and students at our colleges and universities are focusing their efforts on solving the global climate crisis and SIERRA will be reporting on and giving recognition to the leaders in this critical movement.”

Since the early 50s, the WPA has honored publishers located west of the Mississippi for outstanding achievement and editorial and design excellence with the prestigious Maggie Awards. The Western Publishing Association will hold it’s 58thAnnual Maggie Awards Banquet Friday evening, April 24th, in the Grand Ballroom of the Westin Hotel at Los Angeles Airport.

Read entire article..

Published by Jesse on 11 Feb 2009

Sierra Designs wins “Gearzy” Award

For Immediate Release
Scott Kaier
Pale Morning Media
802-583-6070
scottk@madriver.com

BOULDER, CO, February 6, 2009 – The people have spoken. Sierra Designs was named favorite tent manufacturer in Outdoorzy.com’s first-ever Gearzy Awards!

“We are thrilled that our tents were voted most popular,” says Sue Edmiston. “We always strive to make the highest quality Sierra Designs tents for a wide range of outdoor pursuits, and it’s encouraging to know our efforts are recognized.”

Founded in 1965, Sierra Designs has been a leader in tent innovation for over 40 years designing tents to compliment a wide variety of outdoor activities from mountaineering, to family camping.

Outdoorzy.com, a social networking site for outdoor enthusiasts, nominated a variety of outdoor gear manufacturers, and voters were then encouraged to choose their favorites. Click here or on the link in our sidebar to visit the Outdoorzy Blog.

Read full article…

Published by Jesse on 22 Sep 2008

Gore and REI Dressing for the Outdoors Women’s Workshops

For Immediate Release
Cynthia Amon
W.L. Gore & Associates
camon@wlgore.com
443-553-0333

Elkton, MD, September 22, 2008W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER®, announced today it is teaming up with REI and many of their premiere outdoor brands to deliver a informative “Dressing for the Outdoors Workshop Series” at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arcteryx, Marmot, Merrell, Patagonia, Outdoor Research and many more.

“Gore is committed to growing the women’s outdoor clothing market with the great partner brands we work with. We all understand the importance of this dynamic business to the outdoor gear industry and how crucial the right clothing and footwear makes on the overall outdoor experience,” said Diane Davidson of Gore strategic market development.

For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.

Read entire article…

Published by Jesse on 04 Jul 2008

JacksonRec Day Trippers Killin’ It

For Immediate Release
Lee Hart, Brand Amp, 719.539.7788

Rock Island, Tennessee, July 3, 2008 — A unique trio of accessories – the Kids Seat, the Elite Seat, and the Day Tray – make the Day Tripper line of recreational kayaks from Jackson Rec the Transformers of the rec boat category of the paddlesports marketplace.

Attention to detail, performance, storage and durability remain stamps of the Day Tripper line of rec boats. “We worked out the bugs from last season and the Day Trippers are turning heads on the showroom floor, and big time” said Eric Jackson founder and president of Jackson Kayak. Like their white water counterparts, the Day Trippers are designed with a focus on being lightweight, comfortable, versatile and confidence inspiring.

Of the three attachable accessories, the Elite Seat is getting the biggest reaction among retailers. Available only in the Elite version of the Day Tripper, the Elite Seat can be removed and serve as a great camp chair. For kayak fisherman, the Day Tray is the perfect workbench for attaching multiple rod mounts, fish finders, and GPS units and has a built-in tackle box. For family outings, attach the Kids Seat to turn the boat into a tandem.

All Jackson Rec hulls are made of top-grade linear plastic and feature a stiff composite beam that runs the length of the kayak, making it warp resistant to sun and tie-down straps.

Read entire article…

Published by Jesse on 21 Mar 2008

2008 Tele PowWow

Bretton Woods, NH — New England Telemark is excited to announce Tele Pow Wow 2008, a landmark event taking place at the Bretton Woods Ski Area on March 22, 2008. This is a youth telemark event which will take place alongside the popular NET Reggae Party.

This combined telemark festival will feature free clinics taught by some of New England’s finest telemark instructors. In addition to a special lesson just for kids, there will be clinics for all abilities including special ‘cross-over’ clinics for the alpine skier, clinics for women taught by women, and clinics for experts.

Tele Pow Wow 2008 takes the typical telemark festival to a whole ‘nother level with its own special vibe, access to an extensive kids demo fleet, a kids only ‘Tele Tribe’ posse in the afternoon, and culminating with a special kids raffle of kid-sized telemark skis, boots, bindings, and clothing.

The event will also kick off efforts to recruit interested New England youth for a ‘Tele Tribe – New England’ program for the 2008-09 season.

“Returning home after ten years out West, I’ve been extremely fortunate to hook up with New England Telemark this season as they emphasize youth telemark,” relates Mike Sharp, Tele Pow Wow organizer and founder of PC Telemark and the first Tele Tribe in Park City, Utah. “NET has the largest and most modern kids telemark demo fleet around and a proven track record for telemark events. This is the perfect storm for creation of a Tele Tribe in New England.”

The ‘grown up’ festival will also offer free demo gear from most telemark companies, a costume contest, lots of free beer, a gear raffle for skis and bindings, and a special ski raffle to benefit the cancer organization Jen’s Friends. All topped-off by the legendary Reggae concert.

Sign in for both events will be upstairs in the main lodge and all is free with the purchase of the special lift ticket, which is the exact same price as a regular weekend ticket. Skiers with season passes or special lift coupons pay $20 which goes towards the raffle.

New England Telemark is an organization of telemark instructors and enthusiasts dedicated to the growth of the sport of telemark skiing. For any information interested parties can contact Co-Directors Matt DiBenedetto at (603) 356-8177 or Biff Higginson at (207) 751-9319. For more information about the Tele Tribe or to reserve youth telemark demos contact Mike Sharp at (860) 351-5350. E-mail is info@netelemark.com and the web site is www.netelemark.com.

Published by Jesse on 16 Jan 2008

Social Networking for Skiers

New Functionality at AmericaSkiing.com Allows Users to Share Blogs, Post Photos, Join Clubs, Create Events and much More.

Philadelphia, PA, January 15, 2008 – AmericaSkiing.com, one of North America’s top skiing and snowboarding web sites, introduced recently the first social networking portal exclusively for skiers and snowboarders. This unique portal is the latest to capitalize on social networking as a medium to unite people of similar interests. The site is designed to combine the networking power and capabilities of popular social networking sites, with the shared focus of snow riding.

“AmericaSkiing’s new feature offers a comprehensive forum for skiers and snowboarders to network and plan. The technology on the site allows folks to create profiles, share skiing and snowboarding experiences with photos and blogs, and plan skiing and snowboarding events” says Brian Boyd from Backcountry.com.

In addition to the wealth of skiing and snowboarding resources already available on AmericaSkiing.com, the new portal features interactive capabilities including:

  • Profiles
  • Photo Section
  • Blogs
  • Friends
  • Clubs
  • Events

About AmericaSkiing.com

Formed in 2000, AmericaSkiing.com offers information on the latest ski gear and other outdoor gear; research on ski resorts, clubs, and events; skiing and snowboarding videos; and now, a forum for skiers and snowboarders to connect with people who share their passion for the powder. The AmericaSkiing social networking portal has been in development for the last year and has been in beta since the beginning of Q4 2007. For more information or to sign up, check out http://www.americaskiing.com/community/ or contact Gina Ermilio at Gina@AmericaSkiing.com.

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